CH Master Data Astrein
The pioneer and largest Master Data Management company in Latin America
The most complete solution on the market for registry sanitation and governance!
+30
anos de mercado
240
colaboradores
+250
clientes ativos
4
continentes atendidos
CH Master Data Astrein
CH Master Data Astrein
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
2001
Nasce a CH Master Data
A CH Master Data é criada com a missão de sanear e padronizar cadastros de materiais nas grandes corporações brasileiras, lançando os primeiros Padrões de Descrição de Materiais (PDMs).
[ANO]
[Marco importante — ex: lançamento do Webformat]
[Descreva aqui o marco. Sugestões: lançamento de produto, expansão internacional, primeiro grande contrato, criação do Golden Code CH, abertura de novo escritório.]
[ANO]
[Marco importante — ex: marca de X milhões de itens saneados]
[Descreva aqui o marco. Sugestão: certificações conquistadas (ISO 27001, SOC 2), grandes clientes, parcerias estratégicas com SAP/Oracle.
2024
Fusão CH Master Data + Astrein
As duas maiores empresas brasileiras de saneamento e governança de cadastros unem suas operações, consolidando-se como a maior companhia do setor na América Latina.
Hoje
Maior ecossistema MDM da América Latina
240 colaboradores, +250 clientes em 4 continentes, 6,5 milhões de itens únicos certificados e uma rede colaborativa que está transformando como empresas da América Latina gerem dados de suprimentos.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
Missão
Ofertar soluções de tecnologia, inovação e conhecimento que garantam informação de qualidade para gestão, aumento de produtividade, conformidade e disponibilidade operacional, gerando resultados concretos para nossos clientes.
Visão
Ser líder em soluções inovadoras de dados mestres, integrando empresas na Comunidade CH e tornando a cadeia de suprimentos mais eficiente e confiável.
Crescer de forma sustentável e nos tornarmos uma das melhores empresas para se trabalhar, expandindo continuamente tecnologia e parcerias estratégicas.
Valores
Orientação ao cliente;
Integridade e ética;
Liderança e inovação tecnológica;
Valorização do ser humano;
Confiança e relacionamento.
Cinco pilares que sustentam tudo o que entregamos.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
01
Orientação ao Cliente
Colocar o cliente no centro, entregando soluções de tecnologia e conhecimento que garantam informações confiáveis, produtividade, conformidade e disponibilidade operacional.
02
Integridade e Ética
Atuar com responsabilidade, honestidade e transparência, guiados por valores morais que sustentam relações de longo prazo e reforçam a credibilidade da empresa.
03
Liderança e Inovação
Buscar continuamente novas tecnologias e práticas que elevem a qualidade dos serviços, reduzam custos e desperdícios e mantenham a empresa na vanguarda do mercado.
04
Valorização do Ser Humano
Investir no desenvolvimento humano e profissional dos colaboradores, promovendo crescimento técnico, reconhecimento por resultados e um ambiente saudável, colaborativo e inspirador.
05
Confiança e Relacionamento
Construir relações duradouras baseadas na confiança, cooperação e compromisso com resultados que gerem valor para toda a comunidade de clientes, parceiros e colaboradores.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.

CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.

Tadeu Avellar
CEO

Marcelo Fernandes
Vice-Presidente

Alexandre Siqueira
Diretor de Marketing e Alianças

David Ferreira
Diretor Comercial

Diego Messeri
Diretor de Produção

Marcello Martins
Diretor de Assuntos Internos
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
América Latina
Brasil, México, Argentina, Chile, Colômbia, Peru e outros mercados estratégicos.
América do Norte
Operações em clientes nos Estados Unidos e Canadá com suporte multilíngue.
Europa
Suporte a operações de clientes europeus e multinacionais com presença no continente.
África
Projetos de saneamento e governança em operações de clientes no continente africano.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
São Paulo
+55 (11) 2824-5148
São Paulo, SP — Brasil
Sede RJ
Rio de Janeiro
+55 (21) 2421-8105
Rio de Janeiro, RJ — Brasil
Central de Operações
Juiz de Fora
+55 (32) 3273-8617
Juiz de Fora, MG — Brasil
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
+30
Anos de mercado
Mais de três décadas dedicadas exclusivamente à gestão de dados mestres — não somos uma extensão de outra coisa, somos especialistas.
98%
Retenção de clientes
A taxa de retenção histórica acima de 98% reflete o ROI sustentado das nossas entregas no longo prazo.
6,5Mi
Itens certificados
A maior biblioteca colaborativa de itens padronizados da América Latina, acelerando cada novo projeto.
R$10Bi
Economia gerada
Volume acumulado de economia entregue aos nossos clientes nas últimas décadas — não é estimativa, é resultado mensurado.
100%
Validação humana + IA
Combinamos tecnologia de ponta com equipe altamente qualificada para certificar cada informação antes de ela entrar na base.
01
Única no mundo
Somos a única empresa do mundo a gerir cadastros compartilhando informações entre clientes via Golden Code CH.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
2025
Ranking 100 Open Startups
Top 5 empresas em Software, Dados e Inteligência Artificial na categoria Big Data
2025
Prêmio Inbrasc
Com o Projeto ReCad360, a parceria entre CH Master Data e Iguatemi conquistou o prêmio na categoria Analytics & Inteligência de Dados no Varejo
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
Certificação SAP
Certificação oficial da SAP para a solução CH Power MDG (Add-on para SAP S/4HANA MDG), garantindo conformidade técnica e aderência às melhores práticas da plataforma.
ISO 27001
Certificação internacional de Sistema de Gestão da Segurança da Informação (SGSI), que avalia a eficácia dos controles e práticas de segurança por meio de auditoria externa.
SOC 1 Tipo 2
Asseguração internacional que valida a eficácia dos controles internos relacionados a processos e à integridade das informações, refor çando governança e confiabilidade.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
We are responsible for the sanitation and governance of records of materials, services, suppliers and customers of the largest companies in the country, operating in the most diverse segments of the economy.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
CH Master Data was founded in 1996 as CH Consultoria with the purpose of offering the market a complete solution for the sanitation and governance of material and service records.
Since then, we have ensured the standardization and sharing of information, eliminating incorrect purchases, returns and duplicate registrations, and as a consequence, reducing stock and costs in the purchasing process by up to 30%.
Our business network is the only one in Latin America to manage standardized technical data through a Shared Information System.
















