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Boticário Case: Internal purchasing governance gains strength with Centralized Registration

Excellence in data management plays a fundamental role in large organizations—and Grupo Boticário, a global leader in cosmetics retail, is proof of this. To improve its internal purchasing and strengthen decision-making based on reliable data, the company implemented a robust project to centralize material and service records, in partnership with CH Master Data | Astrein.

The challenge

Despite already having a centralized and standardized registry for direct purchases, there was a significant gap in the indirect purchasing process. Growing demand from internal customers required a new procedure—more structured, standardized, and with clear governance.

Veridiano Cerqueira de Andrade, indirect purchasing manager at Grupo Boticário, explains that the volume of indirect purchases has grown significantly in recent years, requiring a more robust governance model. "There was no defined process for registering indirect purchases; it was unstructured, unstandardized, and employees often used generic codes to request purchasing needs, which made it difficult to analyze risks and opportunities," he highlights.

The beginning of the transformation

With the support of the company's senior management, the project began in March 2013, focusing on planning and structuring a new governance model that would encompass all areas of the company. After a detailed analysis of available alternatives, the company chose the CH Master Data | Astrein solution.

According to Andrade, "there was nothing on the market capable of serving our segment. We needed to create an intelligence solution together with CH Master Data | Astrein to address the complexity of the business and go one step beyond what was available on the market."

The solution built together

To kick things off, Grupo Boticário acquired 5,000 pre-built database items from CH Master Data | Astrein. However, the company's business segment required customization—which led to the creation of a fully customized database capable of serving areas such as maintenance, equipment, marketing, benefits, and information technology.

Andrade emphasizes: “80% of the financial volume of purchases are services, and they are not always recurring purchases, which makes it difficult to create records and analyze them.”

The project was implemented gradually, with a total focus on results-based management. The main objective was to involve all departments and gain the engagement of internal customers. "We never viewed this as a procurement project, but rather as a corporate management project," he states.

Strategic results and gains

With the centralization of the registry under the responsibility of the purchasing department, Grupo Boticário now has more than 15,000 registered and standardized items, with correct categorization and appropriate tax classification.

"Basic registration is the key step to achieving management success. By categorizing each type of service, we can develop a much more consistent spend analysis , outline strategies, create operational roadmaps , and achieve greater business efficiency," explains Andrade.

Among the main benefits already achieved, the following stand out:

  • Improved management and compliance;

  • Cost evolution analysis;

  • Precise material control;

  • Creation of indicators for analyzing risks and opportunities;

  • Measurement and recovery of taxes.

Do you want to implement a registry governance project with this level of excellence in your company?

Talk to us: 📧 contato@chmasterdata.com 📱 WhatsApp: (11) 2824-5148

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