top of page
BIOMA Project Go Live: Successful Implementation of the New Material Registration Process for Natura

BIOMA Project Go Live: Successful Implementation of the New Material Registration Process for Natura

Tempo de Leitura: 2 min.

We are pleased to announce the successful implementation of the BIOMA project, which aims to transform the direct and indirect material registration process for Natura and Avon, in Brazil and throughout Latin America.


CH Master Data Astrein, with its Webformat solution, played a crucial role in the integration with SAP MDG, enabling the efficient creation and maintenance of indirect items in a multilingual registration center. Together with the CH Community, we cleaned up approximately 6,000 indirect items, including translating descriptions into Spanish, in addition to structuring a robust central hub that will meet the demand for over 1,000 monthly items for plants in Latin America.


The Webformat solution stands out as a strategic tool for master data management, offering features that ensure continuous and efficient data integrity and standardization. Among its key differentiators, we can highlight its ability to directly integrate with systems such as SAP MDG, enabling the automated and structured creation and maintenance of master data through its description standards, rules, and processes. Furthermore, the solution allows for the centralization and management of records in multiple languages, adapting to the local and regional needs of global companies. With clear creation rules, simplified validation processes, and the ability to automatically integrate master data with other business systems, Webformat ensures that data is always up-to-date and consistent, contributing to robust governance aligned with market best practices.


Go Live, successfully held on July 7, 2025, brought significant benefits to the process, including:

  • Reduced material creation time: The new solution allows for more agile and efficient creation.

  • Workflow optimization: With a more fluid process, integration between systems becomes more agile.

  • Clear and standardized rules for creating materials: Ensuring compliance and consistency in operations.

  • Automatic master data integration: Direct connection with Natura systems, ensuring continuous and accurate updates.


This is an important milestone for CH Master Data Astrein, reaffirming our leadership in master data governance solutions and our ability to transform critical processes for large enterprises across the region.

Other news and content

Marcello Martins: de estagiário a sócio, uma história construída dentro da CH

Marcello Martins: de estagiário a sócio, uma história constr...

De estagiário a sócio, a trajetória de três décadas de Marcello Martins revela como visão, consistência e espírito pioneiro ajudaram a construir a CH ...

Diego Messeri: do projeto global ao coração da operação CH

Diego Messeri: do projeto global ao coração da operação CH

A trajetória de Diego Messeri na CH Master Data é uma história de crescimento, aprendizado e liderança. Após deixar uma carreira consolidada em multin...

ISO 27001: por que a CH Master Data Astrein buscou a certificação e o que ela significa para os seus clientes

ISO 27001: por que a CH Master Data Astrein buscou a certifi...

A CH Master Data Astrein conquistou a certificação ISO/IEC 27001, o mais importante padrão internacional de segurança da informação. Entenda o que ess...

Access a free diagnosis

Access a free diagnosis

bottom of page