
The merger between CH Master Data and Astrein consolidates the leadership of the largest Data Management company in Latin America.
Tempo de Leitura: 6 min.
In three years, the company plans to reach revenues of R$80 million.
CH Master Data and Astrein, two of the largest companies in the country, specialized in sanitation, standardization and governance of records , announced today the merger of their operations, consolidating their position as the largest company in the sector , with comprehensive and innovative solutions and information to accelerate supply chain processes in Latin America.
The transaction involved an exchange of shares between the shareholders of the two companies, which will now be called CH Master Data I Astrein .
Founded in 1996 and headquartered in Rio de Janeiro, CH Master Data was a global pioneer in technology for managing the registration of materials, services, suppliers and tax classification. It has dozens of clients in various market segments and is the only company to offer a collaborative information platform for managing master data registration.
Headquartered in São Paulo, Astrein was founded over 40 years ago and specializes in software development, training, and services for registration centers. The company has specialized MDM software for use by companies across a wide range of sectors, enabling unified master data records, improving information quality, standardizing, enriching, and eliminating duplicate records, and ensuring databases are maintained through registration governance.
Over this period, the companies' solutions have enabled customers to purchase items quickly and accurately, ensuring the standardization and sharing of information, eliminating erroneous purchases, returns and duplicate registrations, reducing inventory and purchasing process costs by up to 30%, which has generated potential savings over the past few decades of more than R$10 billion for its customers.
Now united, the companies have the experience of more than 1,000 completed projects, with a portfolio of more than 250 active clients in Latin America, North America, Africa and Europe, 260 employees and offices in São Paulo, Rio de Janeiro and Minas Gerais.
In total, there are more than 40 million sanitized items and a community database with 6.5 million unique and standardized items, in addition to 200,000 suppliers from different categories.
Among the clients served are leading companies in their segments such as Cargill, Kraft Heinz, Danone, Ambev, Odebrecht, Andrade Gutierrez, Natura, Boticário, Raízen, EMS, Sanofi, Comgas, Hapvida Notredame, Suzano, Klabin, Protege, Algar, GRU Airport, Unilever, Dexco, Bracell, Syngenta, Multiplan, Vicunha, Marisa, among others, and which have a customer retention rate above 95% in these more than 30 years of operation.
With CH Master Data's community solution, customers share information and have the most efficient data update platform, as they participate in a collaborative process with Unique Description Standards, used by more than 50,000 users.
"We are excited to join forces with Astrein. With the merger, we are consolidating our leadership in the data management (MDM) segment in Latin America with the largest community database of materials, services, and suppliers in the market. Furthermore, we are guaranteeing our customers even greater investment in product and service development," says Tadeu Avellar, CEO of CH Master Data.
The company's growth strategy is based on strengthening customer service, reinforcing sales and marketing, and developing new products and services to serve the market.
"We are the most comprehensive supplier of supply chain records for companies of all sizes and segments, an essential link in optimizing the purchasing process and inventory management," says Marcelo Ávila Fernandes, CEO of Astrein, adding that CH Master Data I Astrein expects to reach revenue of R$80 million by 2027. "We will grow 30% per year over the next three years."
"We will benefit greatly from the complementary experience of our teams. Furthermore, we share common qualities in the DNA of our employees at both companies: innovation and collaboration. We are committed to continuing to develop new solutions to meet our customers' growing needs as the first Marketplace for the industry," highlights Avellar.
"The Brazilian market is very large and offers many opportunities to explore. However, together, we will develop an international growth plan for the coming years," Fernandes adds.
Complementary products from CH Master Data I Astrein:
We highlight the innovations and products currently being marketed, complementing the sanitation and standardization of records business line, namely:
Blockchain Procurement : Enables companies to negotiate their purchases jointly, increasing negotiating power and gains at scale.
Vendor list : A complete list of reliable suppliers, approved by major companies, with items associated with the Golden Code CH, making the quotation and purchasing process much more agile, assertive, and secure.
Catalog Hub : Allows parts manufacturers registered on the platform to access and validate existing information, ensuring it is always up to date.
Surplus : Exchange of inactive items between client companies. Enables the exchange of inactive or surplus items between companies within the community, guaranteeing 100% of the item's value when exchanged for other materials necessary for their operations.
WebforLink (Supplier Registration Management) : A complete solution for managing supplier and customer registrations, with secure processes for creating, approving, and updating business data. It uses bots that access official websites to search for updated information, ensuring security and trust for your company.
To learn more, contact us via email contato@chmasterdata.com or WhatsApp (11) 2824-5148.